Saturday, November 15, 2008

ATTN: Atlanta Entrepreneurs / Remote Warriors -- ROAM Rocks !

Clients and colleagues here in Atlanta have been telling me about this cool new place called "ROAM" since March or April.

We'd be at a Starbucks or nearby restaurant trying to get some work done, and the subject would come up . . . "Where can the Entrepreneur / Remote Warrior like me get together with clients, colleagues, and referral partners in a comfortable, professional environment -- without leasing expensive office space?" (The closest thing I have to a boss and a real office is in West Hartford Connecticut.)

Well, I skipped out on The DeSai Group's Sales Meeting a little early yesterday -- and finally went to check this "ROAM" place out for myself. Former IBM Exec, Brian Kramer (he's the handsome one in the pic above) runs this thing . . . and it ROCKS!
  • Free Hi Speed WiFi
  • Espresso Bar (real bar too)
  • Great Food
  • Conference Rooms
  • Board Rooms
  • State of the Art Training Room
  • Super Easy Access --Right off GA 400
The list of amenities is way too long, and I really can't do this place justice here.

Check ROAM out for yourself.

*** In fact -- Between now and December 15, Have A Cup Of Coffee On Me. Just tell them Stone sent you, and have them put one of any coffee drink you want on my tab. ***

By the way -- Guess what their fee is for hanging out in the lobby, accessing their High Speed WiFi and talking biz? $0, Zilch, Nada. You'll find the various membership packages heavy on benefits and very cost effective as well.

See ya in the Fast Lane . . . and if I see you in person, it will likely be at ROAM.

Thursday, November 13, 2008

What's With All The "Stealth" Marketing?

First, please accept my apologies for the long span between posts.

I've been busy getting up to speed over at The DeSai Group -- the "real" job I recently landed. Well -- there's that, and my little jaunt to London last month.

Among other things, I got my "Innovation Execution" blog up and running. Our readership there is a little different than here I suspect -- Fortune 1000 Execs and a handful of practitioners in the "Innovation" space . . . but you might check it out just the same: www.innovationROI.com

Now -- About this "Stealth Marketing" trend I've been seeing . . .

As soon as I book a guest for the High Velocity Radio Show, the first thing I do is go to their website -- looking for a headshot to post on the HVR site. When I can't find one, plan "B" is to call them to see about getting one. I also like to get their physical mailing address so I can send them a Thank You card after the show.

Here's my beef: I'm amazed at just how hard some (honestly, more than some -- many) make it to contact them !!! No phone number on the site, no e-mail address -- or cleverly hidden so only the most talented and committed of sleuths could find it.

Whoever came up with the "Contact Us" form for websites never fed his kids by selling, I can tell you that.

If you want to keep your sexy little "Contact Us" form go ahead . . . but for Pete's sake (that's just an idiom, it's really for YOUR sake) put your phone number and e-mail address on your website -- and in a prominent place, on every single page.

By the way, my new coordinates are:

stone@desai.com
866.35.STONE (866.357.8663)