Saturday, August 23, 2008

Innovation: From Cool To Critical . . .

"To succeed and thrive, a business cannot accidentally or occasionally be innovative. It must innovate at a rate faster than current (or future) competitors -- with a high degree of predictability."

- Jatin DeSai

Wow, I wish I could articulate core principles and meaningful counsel with such eloquence. But Jatin and his team don't stop there . . .

I was fortunate enough to get my hands on a thorough, well-crafted white paper from The DeSai Group describing in great detail why this statement holds so true -- and exactly what top performing organizations are doing about it.

If you're serious about achieving sustainable growth -- or serving clients who are -- you should get to know Jatin DeSai and his work now. In fact, our recommendation is that you subscribe to his blog, join his community, and shoot him an e-mail requesting this insightful white paper: jdesai@desai.com. It's entitled:

Mastering Innovation: Roadmap To Sustainable Value Creation

Enjoy !

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