Great Personal Branding Tool / MarketMate Client Pre-requisite . . .

As is my practice (at least once a week), I had a nice meal with yet another Marketing Guru today. Meet Andy Greider . . .

Better yet, take a close look at this Fabulous Tool he shared with me . . . for exercising critical control over your Google / Yahoo presence -- and Actively Managing Your Personal Brand.

Do This Now:

Step 1. Google yourself.

Step 2. Google me.

Call / Write if I need to explain further or somehow justify the $10/mth. investment *, but I suspect most of our readers will "get it" immediately from here. If you're a little skiddish about all things "web" and want to consult your local SEO guru before coming off the ten bucks -- then by all means do so (I did).

That said . . . If they can't explain why this is such a marvelous Tool (and don't purchase the service for themselves right behind you), my recommendation is to Fire them immediately.

* Not a typo. This service is only ten dollars / month.

Step 3. Click on the globe at the top of My Q Alias Profile (or Andy's, or the Profile page of anyone else who is taking personal accountability for Actively Managing Their Personal Brand ) and start using the service.

Step 4. Pay It Forward . . . Share this Tool with anyone else you care about. If nothing else, pony up the $10 yourself for your College Junior or Senior preparing to enter the competitive job market and discerning world of Corporate Recruiters now armed with Google search as one of their primary tools for wading through (and weeding out) countless resumes and job board postings.

FYI: For those of you who are thinking that you (or those you care about) already have the Google / Yahoo presence you need -- I had the same thought at first . . .

“What a great service for people who don’t already have a healthy Google presence, a cool name, a popular book on the market, a blog following, several published articles, etc.”

Then, I Googled myself, and it hit me like a ton of bricks . . . I want -- I need -- to have some direct influence on exactly what most people see and read about me first -- and then, how (the sequence) they progress through their “Stone” research from there.

I don't want a Meeting Planner, Sr. Exec, or some Consulting firm struggling with their sales effort reading my 2001 article on Change Sponsorship data . . . not as their first impression of me, anyway!

It’s a “no-brainer” for me and my clients -- and I highly recommend you check it out for yourself. In fact . . . As of today, using this service is a non-negotiable MarketMate TM client pre-requisite.

To our potential Training / Consulting / Coaching clients -- An equally candid message on the topic -- Don't call us for marketing advice until you've done this.

It's that important.

See Ya In The Fast Lane . . .

- Stone