It's becoming more and more evident to me that so much of what we do at MarketMate(TM) has tremendous value for many organizations outside our core niche' market. (My team and I specialize in Solving Sales Problems for Training & Consulting firms.)
The latest example came to life for me when we recently took on a project for a firm in South Florida that focuses solely on re-vitalizing outdoor spaces for the affluent homeowner with the desire to Do It Once, and Do It Right.
Part of this project included acquiring a targeted list of qualified prospects -- from a market segment that I personally have almost no experience in reaching.
To The Rescue: Melissa Data and Kenneth Iwano
I can't recommend these folks highly enough -- and encourage you to have a conversation with Kenneth before you invest in any Direct Response effort. (Maybe I'll be able to talk him into sharing a little thought leadership at some point in the near future as well -- some Major Mistakes to Avoid, Key Issues To Consider. Do's & Dont's, etc. If so, you'll see it posted here.)
In the meantime . . .
a) Put Kenneth in whatever version of a Rolodex you maintain.
Kenneth Iwano
List Sales Specialist
Melissa Data
kenneth@melissadata.com
Phone: 800-800-6245 ext. 803
Fax: 949-589-5207
b) You might also take advantage of their Free Lookup Service
(I posted this in our "Ready Resources" section as well.)
Monday, April 21, 2008
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