Just had breakfast this morning with Todd Schnick/Intrepid . . .
I try to have breakfast with a Marketing Expert -- and learn something New about Meeting My Market -- at least once a week. Breakfast is easy. Learning something new (particularly something that will be of value to my blog readers) sometimes comes a little harder.
Key Topic this morning: PURL Marketing
Like so much in our world, there's enough academic babble and misdirection on this particular subject to make even the most open-minded and adventurous of us simply roll our eyes and stay firmly entrenched in what we're already doing.
Not the case with Todd Schnick at all.
My Recommendation: Get To Know This Guy, Now.
If you're in the Atlanta area, buy him a biscuit and a cup of coffee. You'll get an incredible return on your investment . . . and if you follow his advice, you'll see much better results from your Direct Response efforts. If you're not in the Atlanta area, call or write him now.
P.S. 7 Entries so far in the Sales Question Contest ($100 Steak Dinner First Prize) -- and 7 very strong Sales Questions . . . Can't wait to post them all in May for our Contestants.
To Submit Your Entry: See March 25 Post.
Monday, March 31, 2008
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